Aires Tech Named Official EMF Protection Partner for Canada Basketball

With the 2024 Summer Olympics just around the corner, achieving peak performance is top priority for the national teams preparing to compete. This year, one team is taking their overall wellness to the next level. Canada Basketball has just announced a groundbreaking partnership with Aires Tech to shield its players from the harmful effects of electromagnetic frequencies and raise awareness about EMF protection.

Electromagnetic frequencies (EMFs) are a type of radiation emitted by electronic devices. We can’t deny the convenience brought about by our digital age, but the potential health risks associated with prolonged EMF exposure have raised concerns among both the public and medical experts in recent years. 

Studies suggest that high levels of EMF exposure could be linked to various health issues, from minor troubles like headaches and sleep disruptions to more serious concerns like certain types of cancer. As our reliance on technology continues to grow, so does the need for effective EMF protection. Canada Basketball is addressing these concerns head-on and prioritizing their athletes’ well-being through their partnership with Aires Tech. 

Not only does this partnership ensure the athletes of Canada Basketball are protected from the harmful effects of EMF exposure, but it will help spread the word about EMF awareness to their entire fan base. Already, this partnership has caught the attention of media outlets such as Sports Business Journal and Forbes Magazine.

Canada Basketball, the National Sporting Organization for basketball in Canada, is recognized by the International Amateur Basketball Federation (FIBA) and the Government of Canada. It represents all basketball interests in the country and provides leadership, coordination, and direction in all areas of basketball.

“As an organization, we're constantly exploring new and innovative ways to unlock competitive advantages, and by partnering with Aires Tech, we're looking forward to exploring how their EMF modulation technology can accelerate recovery and enhance overall well-being for our athletes at all age levels."

-Michael Bartlett, President & CEO of Canada Basketball

This multi-year partnership gives Aires Tech the right to exclusive logo usage and activation opportunities for the brand to build relationships with this new audience. It also grants promotional rights that will amplify Aires Tech’s name and messages about EMF protection across Canada’s basketball community. Now, fans who might never have looked into the harmful effects of EMF exposure will see this information from a source they know and trust, potentially leading them to take steps to shield themselves and their families from these hidden dangers.

Another exciting part of this partnership is the launch of a content series that seamlessly blends EMF protection science and athletic performance. This series will showcase Aires Tech’s performance-boosting EMF protection technology through brain science demonstrations conducted by noted neuroscientist Dr. Nicholas Dogris. It will give an exclusive inside look into training camps and appearances from Canada Basketball athletes, coaching staff, and medical experts. This content aims to educate athletes and fans alike on the importance of EMF protection and its benefits for health and overall performance.

This partnership is set to foster stronger connections between Canada Basketball and their fans. Not only will Aires Tech offer exclusive VIP hospitality experiences, but it will grant fans, employees, investors, and other stakeholders an inside look into closed practices and access to players.

As a token of appreciation to fans for their support and engagement, Aires Tech is offering a 25% discount on all its products with the promo code “COMPETE” until August 31, 2024. More discounts and special offers are in the works, so keep an eye out for future promotions over the course of this partnership!

“Aires Tech is built on the idea that people experience improved performance in play, thought, and sleep when shielded or distanced from phones and wireless technologies. Partnering with Canada Basketball allows us to engage their fans and equip players with advanced radiation-modulation technology. Our partnerships with elite sports organizations like Canada Basketball and UFC, along with individual athletes, demonstrate the real-world applicability and effectiveness of our EMF protection technology”

-Josh Bruni, CEO of Aires Tech

Peer-reviewed research has proven that Aires Tech devices specifically benefit athletes through improving sleep quality, recovery time, and cognitive function - all necessary for peak performance. This partnership with Canada Basketball is Aires Tech’s second major sports partnership this summer, with the company announcing a multi-year global marketing collaboration with the UFC. Through this alliance, Aires Tech aims to promote health and wellness and spread the word about EMF protection to UFC athletes and 700 million fans across the globe. 

Aligning with respected sports entities such as these showcases just how effective these devices are in promoting optimal performance, even in the most demanding of conditions. Consumers see athletes and organizations they know and trust standing behind this technology. Not only does this promote Aires Tech devices, but it furthers their mission of raising awareness about the harmful effects of EMF exposure and ways for people to protect themselves and their families. According to Bruni, “By showcasing these benefits in competitive environments, we validate our technology and its potential to improve lives across society.”

This partnership between Canada Basketball and Aires Tech marks a giant step forward in promoting wellness through advanced EMF protection technology. Not only will athletes benefit from improved well-being and performance, but this collaboration will raise awareness and offer practical solutions to fans across the world. With Aires Tech, fans and athletes alike can look forward to a future where technology and health go hand in hand, improving lives on and off the court.