Privacy Policy

American Aires Inc. (“Aires”, the “Company”, “we”, “us”, “our”) sells through its website, (the “Platform”), electromagnetic radiation protection devices to consumers based on their interests or needs (“Customers”).

Aires understands that protecting the privacy and confidentiality of information is important to its Customers and endeavours to only collect, use, and disclose personal information in conformity with Canada’s Personal Information Protection and Electronic Documents Act and any other similar and applicable legislation.

This privacy policy (“Privacy Policy”) explains our policies about how Aires uses, maintains, retains, transfers and discloses your personal information.  This Privacy Policy applies to information collected from you by us via the Platform and other places where, or means by which, we may collect personal information. This Privacy Policy also sets out how you can access certain information that the Company may collect about you and explains the choices you have regarding any collection, use, maintenance, retention, transfer and disclosure of such information, and how you may access or correct that information. In this Privacy Policy, “personal information” means any information about an identifiable individual or information that allows an individual to be identified, as defined from time to time in applicable privacy legislation. Personal information does not include business contact information such as your name, title or position, business address, telephone number, facsimile number or e-mail address. Aires is committed to protecting the privacy of its Customers and to respecting the rights of its Customers.

This Privacy Policy was last updated on March 15, 2024.

Your Consent

BY SUBMITTING PERSONAL INFORMATION TO US, YOU AGREE THAT WE MAY COLLECT, USE, MAINTAIN, RETAIN, TRANSFER AND DISCLOSE SUCH PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent at any time by contacting the Company’s Privacy Officer at the address provided below. If you refuse or withdraw your consent, you acknowledge that we may not be able to provide you, or continue to provide you, with certain services, products or information. You are responsible for ensuring the accuracy of the personal information that you submit to us. Inaccurate information will affect your experience when using the Platform and our ability to contact you as described in this Privacy Policy.

Amendments of This Privacy Policy

We may change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. We will treat your continued use of the Platform following such change, modification, addition or removal as your acceptance of such revisions. All revisions will be posted on the Platform and will apply to any personal information collected on or after the date posted. We will obtain the necessary consents required under applicable privacy laws if we seek to collect, use, maintain, retain, transfer or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law.

Collection of Your Personal Information

We are the controller and the responsible party for your personal information. We may collect personal information in connection with your use of the Platform or with your use or purchase of the Company’s products and services, which may include personal information provided in connection with your use of the Platform.

When you use our Platform, we collect information about which features you have used, how you have used them and the devices you use to access our Platform. The personal information that we may collect may include:

  • Information you provide to us when you are:
  • Information others provide to us about you. We will apply this Privacy Policy to any personal information received from third parties, unless we have disclosed otherwise. In addition to the information you provide to us directly, we may receive information about you from other parties, for instance:
  • Information collected when you use the Platform. When you use our Platform, we collect information about which features you have used, how you have used them and the devices you used to access our Platform, for instance, we collect information:

We may collect personal information even when you are not using the Platform. We may combine personal and non-personal information about you collected by us or by our affiliates, retailers, distributors and other third parties with whom we have a relationship, and we may combine this information with information from external sources.

In obtaining your consent to collect, use, maintain, retain, transfer and disclose your personal information we will use reasonable efforts to inform you of the purpose for which personal information will be collected, used, maintained, retained, transferred or disclosed. The form of consent may vary depending on the circumstances and type of information disclosed. We will take into account the sensitivity of the personal information and your reasonable expectations when determining the appropriate form of consent.

Online Communications

You may voluntarily submit personal information to us for purposes such as asking a question, obtaining information, reviewing or downloading a publication, registering for an account, purchasing a product or service, reviewing a product or service provided by the Company, subscribing to a newsletter or a mail or e-mail list and participating in contests and surveys. If you are a registered user on the Platform, we may combine and store personal information about your use of the Platform and information you have provided to us with certain other online and offline information we may have collected.

E-mail Communications

We may send you marketing or promotional e-mail communications. In this process, we may collect certain information such as the date and time you first opened our e-mail communications, the number of times you open our e-mail communications, the number of instances you click through our articles and your total click-through activity on the contents of our e-mail communications. We may also combine and store any such information to manage and improve our e-mail communications. If you no longer wish to receive any future marketing or promotional material from us, our promotional e-mail communications will include instructions on how to unsubscribe and inform us of your preferences.

Third Party Websites

We may also include links to other websites on the Platform or in our e-mail communications. These third-party websites may collect your personal information and they may have different privacy policies and practices than us. We do not assume any responsibility for the privacy practices, policies or actions of the third parties operating these third-party websites. We strongly encourage you to read the privacy policies of these websites to enable you to make an informed decision whether or not to provide your personal information to these websites’ operators.

We may disclose your personal information to PayPal Inc. and Stripe, Inc. and their respective affiliates to:

  • Prevent, detect, mitigate and investigate potentially illegal acts, fraud and/or security breaches, and to assess and manage risk, including to alert you if fraudulent activities have been detected on your account;
  • Provide customer service, including to help service your account;
  • Facilitate the processing of payment cards when you pay for our products or services with a payment card and we use the services of PayPal Inc. or Stripe, Inc. to process your payment; and
  • Facilitate shipping and related services for purchases.

Please review the privacy policies of PayPal Inc. and Stripe, Inc. as they may have different policies and practices than us. We do not assume any responsibility for the privacy practices, policies or actions of the operators of PayPal Inc. and Stripe, Inc.

Third-Party Analytics

To evaluate the usage of the Platform, we use automated devices and applications provided by third parties, such as Google Analytics. We use these tools to help us improve our products and services, our performance and user experiences. These entities may: (a) use cookies and other tracking technologies which collect information to perform their services; and (b) collect personal information directly through the use of cookies and other tracking technologies. Please go to these third-party websites to learn more about their privacy policies. If you wish to opt out of Google Analytics data collection, please use the Google Analytics Opt-Out Browser Add-On.

IP Addresses

An IP address is a device’s numeric address, by which it can be located within a network. We may record your IP address when you visit the Platform. We may use your IP address to: (a) help diagnose problems with the Company’s server; (b) administer the Platform; (c) identify you when we believe it is necessary to enforce compliance with this Privacy Policy or the Terms and Conditions; or (d) protect the Platform and our systems, information, employees, service providers, business partners, affiliates, users, customers, distributors, retailers and others.

Protection of Your Personal Information

To: (a) prevent unauthorized access to, or disclosure of, personal information; (b) maintain data accuracy; and (c) facilitate the appropriate use of your personal information; we use physical, technological and administrative procedures to protect your personal information that we collect from loss, unauthorized access, modification, unauthorized disclosure or other misuse. Nevertheless, internet or wireless transmissions are never completely private or secure. You understand that any messages, content or information you send or submit through the Platform may be read or intercepted by others. If you have any questions about the security of your personal information collected by us, please contact the Company’s Privacy Officer at the address below.

Use of Your Personal Information

Once we collect your personal information, we may use such personal information internally, separately or in combination with any pre-existing information for the following purposes:

  • To provide our products and services to you, including:
  • To ensure consistent experience with our Platform across all of your devices, including:
  • To improve our products and services and to develop new products and services, including:
  • To prevent, detect and fight fraud or other illegal or unauthorized activities, including:
  • To ensure legal compliance, including:
  • For our business purposes, including:

To process your information as described above, we rely on the following legal bases:

  • The primary reason we process your personal information is to perform the contract that you have with us for instance to maintain your account;
  • We may use your personal information where we have legitimate interests to do so for example to improve our products and services by analyzing users’ behavior on our Platform and for administrative, fraud detection and other legal purposes; and
  • We may occasionally ask for your consent to use your personal information for certain specific reasons. You may withdraw your consent at any time by contacting us at the address provided at the end of this Privacy Policy.

Disclosure of Your Personal Information

Except as provided for in this Privacy Policy, we will not sell, rent, lease, commercially exploit or otherwise disclose your personal information or data to third parties unless: (a) we are required to do so by law or to cooperate with legal investigations; (b) it is required to protect the legal interests of the Company, including for credit checking and collection purposes or in connection with a potential financing, merger or acquisition; or (c) you provide consent to such disclosure.

Occasionally, we may disclose your personal information to:

  • Other users of the Platform. Please be careful with your information and make sure that the content you share by using our Platform is information that you are comfortable with being viewable by other users of the Platform;
  • Third party service providers or vendors, for instance, third party service providers or vendors with whom we have a contractual relationship, an organization or individual retained by us to collect outstanding debts, our financial institution and our distributors and retailers;
  • A person who, in our reasonable judgment, is providing or seeking the information as your agent;
  • Our personnel or contractors;
  • Government authorities, regulatory agencies, insurers, benefits providers, consultants or agents; and
  • Any third party or parties, where you consent to such disclosure or where disclosure is required or permitted by law.

In certain situations, we may use, maintain, retain, transfer or disclose your personal information without your knowledge or consent (as permitted or required by law). Such situations may be:

  • Where your personal information is publicly available;
  • Where collection or use of the personal information is unmistakably in your interests and consent cannot be obtained in a timely manner;
  • To investigate a breach of an agreement or a contravention of law;
  • In the event of a corporate change in control of the Company resulting from, for example, a merger, a reorganization, a sale of assets or bankruptcy;
  • To comply with a subpoena, warrant, court order or as required or otherwise permitted by law; and
  • When information is being collected for the detection and prevention of fraud or for law enforcement.

Retention of Your Personal Information

After we have collected your personal information, we may retain a record of your personal information (including correspondence or comments). We will continue to use, maintain, transfer, disclose or retain your personal information for as long as necessary to fulfill the purposes for which it was collected and as required or permitted by law. However, we will take reasonable steps to destroy or permanently de-identify personal information we hold if it is no longer needed for our business purposes.

File Storage

To increase our efficiency, we use password-protected electronic file storage on cloud servers based outside of Canada, in countries where laws regarding collection, use, maintenance, transfer and disclosure of personal information may be less stringent than the laws in Canada. We do not assume any responsibility for the privacy practices, policies or actions of such cloud server providers or of any governmental authority of the country in which such cloud servers are based.

Control of, Access to, and Correction of, Your Personal Information

If you do not want your personal information collected, used, maintained, transferred, disclosed or retained by us as provided in this Privacy Policy, you should not use the Platform and you should refrain from: (a) registering for any specific tool or application that collects personal information; and (b) purchasing any product or service from us. You may also use tools and account settings that help you to access, rectify or delete information that you provided to us and that is associated with your account directly within the Platform. Lastly, devices have permission systems for specific types of device data and notifications, such as address book and location services as well as push notifications. You can change your settings on your device to either consent or oppose the collection of the corresponding information or the display of the corresponding notifications. Please note that changing such device settings may result in your loss of full functionality of the Platform.

You may request a copy of the personal information which you have provided to us by advising our Company’s Privacy Officer at the address provided below. If you have any questions or enquiries relating to our privacy practices or procedures, or if you believe that the personal information that the Company holds about you is not accurate, complete or up-to-date, you may write to the Company’s Privacy Officer at the address provided below. If you are able to establish that the information is not accurate, complete or up to date, we will take reasonable steps to correct the information so that it is accurate, complete and up-to-date. We may ask you to provide proof of identity before we can answer the above requests.

Non-Canadian Users

If you are located outside of Canada, please note that the information you provide to us will be used, maintained, retained, transferred and disclosed in Canada, where laws regarding use of personal information may be less stringent than the laws in your country. By using our Platform, you consent to such use, maintenance, retention, transfer and disclosure. You also consent to the adjudication of any disputes arising in connection with the Platform, this Privacy Policy, the Terms and Conditions and our Cookie Policy found at [HERE] (the “Cookie Policy”) in the Federal Court of Canada and the courts of the Province of Ontario.

Access to Personal Information

Any individual is entitled to access their personal information that we have collected in accordance with this Privacy Policy.  In order to request access to such personal information please contact our Chief Privacy Officer at [email protected]. Aires will endeavour to respond to any request and furnish any personal information within 30 days at no cost to you.

Withdrawing Consent

Any individual may withdraw their consent from our collection, use, maintenance, retention, transfer and disclosure of their personal information and ask that any personal information collected by Aires be destroyed by contacting our Chief Privacy Officer at [email protected].  Aires will endeavour to respond to any such request and destroy any such personal information within 30 days. However, please note that such request may result in your loss of full functionality of the Platform.


We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children. We will never knowingly collect any personal information about individuals under eighteen (18) years of age without the consent of a parent or guardian. If we obtain actual knowledge that we have collected personal information about an individual under eighteen (18) years of age, that information will be immediately deleted by us.

Governing Law and Attornment

This Privacy Policy, the Platform, the Terms and Conditions and Our Cookie Policy are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.  By using this Platform, you agree to attorn to the exclusive jurisdiction of the courts of the Province of Ontario, without regard to any choice of law provision which would lead to the application of the laws of another jurisdiction.

Contact us

If you have any questions, suggestions or concerns regarding our Privacy Policy, please contact our Chief Privacy Officer at [email protected]


We aim to provide you with secure use of our website found at (the “Platform”) and to improve our Platform for you, including by remembering your preferences, recognizing you when you visit our Platform and personalizing and tailoring ads to your interests. To accomplish these purposes, we may use a browser feature called a “cookie” to collect information when you access the Platform. A cookie is a small text file containing a unique identification number that identifies your browser, but not necessarily you, to our computers each time you visit the Platform. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your device, such as user settings, browsing history and activities conducted while using our Platform. We also may link information from cookies with other personal information we hold about you. In addition to the purposes described in our Privacy Policy found at [HERE] (the “Privacy Policy”), we may use such personal information and share it with third parties with whom we have a commercial relationship to measure the use of the Platform, to improve the functionality and content of the Platform and to simplify your usage of the Platform.

We also use similar technologies for example, web beacons, tracking pixels and cookies that other third-party ad-networks use, that enable us to recognise when someone has visited our Platform or opened an e-mail that we have sent them. For simplicity, we also refer to these technologies as “cookies” in this Privacy Policy.

There are different types of cookies including:

  • First-party cookies which are cookies placed on your device directly by us;
  • Third-party cookies which are cookies placed on your device by our affiliates and service providers;
  • Session cookies which only last until you close your browser or exit the Platform. We use session cookies for various reasons, including to learn more about your use of our Platform during one single session and to help you to use our Platform more efficiently; and
  • Persistent cookies which have a longer lifespan and are not automatically deleted when you close your browser or exit the Platform. These types of cookies are primarily used to help you quickly sign-in to our Platform again and for analytical purposes.

When you use our Platform, some or all of the following types of cookies may be set on your device:

  • Essential website cookies: we use such cookies to provide you with the products and services available on our Platform and to use the features of our Platform;
  • Analytics cookies: we use such cookies to understand how you use our Platform and how effective our marketing campaigns are and help us customize and improve our Platform for you;
  • Advertising cookies: we use such cookies to make our advertising messages more relevant to you for instance by preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, selecting advertisements that are based on your interests and measuring the number of ads displayed and their performance; and
  • Social networking cookies: we use such cookies to enable you to share pages and content that you find interesting on our Platform through third-party social networking platforms and other websites and applications.  We may also use these types of cookies for advertising purposes. Depending on your social media account settings, we automatically receive information from the social media platform. To learn more about social media cookies, please refer to your social media platform’s cookie policy and privacy policy.

Unless you specifically inform us (for instance, by sending us correspondence from the Platform), we will not know who you are. You can reset your browser either to notify you when you receive a cookie or refuse to accept cookies. If you refuse to accept cookies, you may not be able to use some or all of the features available on the Platform.

We would like to provide you with some information about controlling your cookie settings. Some web browsers allow you to control or reject cookies or to alert you when a cookie is placed on your computer. Please review the specific steps involved for such settings in your particular browser help menu as each browser uses different procedures. You also may be able to reset device identifiers by activating the appropriate setting on your device. The procedure for managing device identifiers is slightly different for each device so please review the specific steps in the help or settings menu of your particular device. With respect to interest-based advertising tools, you may opt out of seeing online interest-based advertising from participating companies by using the following applications: (a) the Digital Advertising Alliance; (b)  the Interactive Digital Advertising Alliance; or (c) Appchoices. Please note that opting out does not mean you will not see any advertisements; it only means that you won’t see personalized advertisements from the companies that participate in the opt-out programs. Lastly, if you delete cookies on your device after you opted out, you will need to opt-out again.