Summary: Championship week forced EMF into the sports spotlight—but for Aires, this conversation has been 30 years in the making. While headlines debate the 49ers substation theory, elite performance has quietly been investigating electromagnetic environments for years. The UFC Performance Institute, Minnesota Timberwolves, and professional athletes don't adopt technology based on trends—they adopt it based on measurable outcomes. Aires didn't build credibility overnight: 22 patents, 9 peer-reviewed studies, 25+ clinical trials, and $20 million in R&D created the foundation. The question isn't whether EMF exists—it's whether constant exposure increases the biological cost of recovery. Man-made EMF is the environmental variable modern performance is finally waking up to. And Aires has spent three decades building the solution.

As the biggest game in professional football descends on Levi's Stadium, something unexpected is dominating the sports headlines: electromagnetic fields.

Not plays. Not matchups. Not even the halftime show.

EMF.

The 49ers substation theory has forced a conversation that's been quietly building for years into the mainstream spotlight. And for those who've been paying attention—elite athletes, performance professionals like Gary Brecka, researchers who've spent decades on this—the question isn't "is this real?"

It's "what took everyone so long?"

This Isn't New. It's Just Loud Now.

For over 30 years, Aires has been studying how technogenic electromagnetic fields interact with human biology—long before it showed up in a viral Instagram post or became a talking point on Joe Rogan's podcast.

The work didn't start because it was trending. It started because the question mattered: What happens when the environment changes faster than biology can adapt?

That question led to peer-reviewed studies. Independent lab testing. Physiological measurement tools like EEG and HRV showing real-time nervous system response to electromagnetic conditions. Multiple patents. Clinical trials across continents.

This isn't reactionary science. It's foundational work that just happens to be relevant at a moment when the rest of the world is finally asking the right questions.

Why Elite Performance Noticed First

The people operating at the absolute threshold of human capability are always the first to identify variables that everyone else ignores.

That's not paranoia. It's pattern recognition.

When your margin for error is measured in milliseconds, when recovery capacity determines whether you make the roster or get cut, when your career depends on your body performing under extreme load—you don't wait for consensus. You investigate.

That's why Aires has been integrated into environments like:

• The UFC Performance Institute – where Dr. Duncan French observed real-time changes in brain activity when electromagnetic conditions were modified

• The Minnesota Timberwolves' Target Center – the first Aires Certified major sports arena

• Canada Basketball, WWE, and professional athletes across disciplines who treat environmental optimization the same way they treat sleep, nutrition, and training load

These aren't endorsements. They're installations. Because at that level, you don't adopt something unless you can measure what it does.

The Infrastructure No One Talks About

Here's what the 49ers story is really about: complexity.

It's not just "is there EMF?" (There always is.)

It's: what kind of EMF, at what density, in what pattern, interacting with what other signals, for how many hours per day, over how many years?

The 49ers practice facility sits next to a massive electrical substation. Measurements show 8.5+ milligauss at the field's edge—significantly higher than typical background exposure. And the team has been a statistical injury outlier for a decade.

Correlation? Maybe. Causation? That's what the investigation is for.

But the real story isn't one substation. It's the realization that modern infrastructure creates electromagnetic environments that didn't exist 30 years ago—and biology is compensating in real time.

That compensation has a cost. And the cost shows up in performance, recovery, regulation, and resilience.

What Decades of Work Actually Looks Like

Aires didn't build credibility overnight. It built it the hard way:

• 22 patents covering fractal resonator technology and electromagnetic field modulation

• 9 peer-reviewed studies

• 25+ clinical trials conducted across multiple countries

• $20 million invested in R&D—not marketing, not testimonials, actual research

• Nearly 1 million customers in over 100 countries

• Publicly traded in the U.S., Canada, and EU, with transparent financials and regulatory oversight

This is the foundation that allows us to participate in this conversation with confidence—not because we have a viral moment, but because we have data.

The Conversation Is Just Getting Started

Man-made EMF is the environmental variable modern performance is finally waking up to.

It's about environmental awareness—the same way we became aware of air quality, water quality, light exposure, and noise pollution.

For decades, Aires has been part of shaping this understanding. As the conversation expands—from locker rooms to lab benches, from sports headlines to performance podcasts, from regulatory discussions to real-world installations—we're ready.

Because informed conversations lead to better outcomes. And better outcomes are what this has always been about. 

EMF is the modern world's new pollution.

Aires is the solution.

We welcome the world to the conversation. It's about time.