In Nascar, focus isn’t optional – it’s everything. At 200 miles per hour, with inches between cars and milliseconds between decisions, there’s no room for distraction. One thought off course, one delayed reaction, and everything can change. For professional drivers like Chad Finchum, focus and clarity are necessary tools for performing under pressure and staying in control when the margin for error is razor-thin.

With advanced telemetry, digital dashboards, and real-time communication, the modern driver is navigating not only the track but a stream of high-speed data and tech. And as technology continues to evolve within the sport, Finchum’s approach to wellness has evolved with it. That’s where Aires comes in – not as a shield from technology, but as a device that supports clarity in this space where tech and human performance meet.

For NASCAR drivers, the demands go much higher than just keeping a car on the track. The environment inside a race car is intense. We’re talking searing heat, physical pressure from G-forces, and nonstop mental calculations. Drivers make countless split-second decisions within just a few minutes, all while maintaining control at high speed.

In a video on his social media, Finchum states, “In the racing world, a tenth of a second is like life or death. Whether it’s the pit crew during your pit stops, the drivers on the race track, or the adjustment that’s getting made by the team’s communications and the crew chief – everything matters.”

But the strain doesn’t end when the race is over. After hours of sustained exertion, both body and mind need time to recover. Finchum knows staying at the top of his game means rest and recovery have to be intentional. It means approaching recovery with the same focus he brings to the track.

While questioning the impact his devices could be having on his body, Finchum discovered Aires’ EMF modulating technology. Aires acts like a filter – cleaning the invisible environment created by the very technology we rely on.

“I've always thought, 'I'm holding this phone and talking to somebody halfway across the country… and whatever rays and signals it's outputting, is that harmful to me?' I always kind of figured it was, and that’s where Aires came in.”

-Chad Finchum

Studies have shown that constant exposure to electromagnetic field (EMF) radiation can impact focus and concentration . Aires doesn’t block EMFs, but rather optimizes the space around us by creating a cleaner frequency for our bodies to interact with. For Finchum, this means entering the race without the added pressure of the digital static from EMFs.

Preparation doesn’t always happen on a physical track for today’s racers. Sim racing, or computer-based racing simulation, has become a core part of NASCAR’s training routine. High-end simulators mimic a real track, allowing drivers like Finchum to sharpen their instincts and mentally rehearse for race day.

But just because the car isn’t moving doesn’t mean the demands are any less real. Sim racing requires the same deep focus and sustained attention. And with the hours spent training in these digital environments, Aires is a natural fit. 

In addition to his NASCAR career, Finchum is a husband, father, and business owner. Keeping a balance between the intensity of race weekends and the rhythm of home life requires resilience in every sense of the word.

Aires fits into that part of life, too. Whether recovering after a race or winding down with family, Aires supports overall well-being by mitigating the effects of EMF from the tech we need to stay connected.

As Finchum prepares for his next race, he’s bringing intention, focus, and a commitment to wellness that meets the future head-on. In a sport where every second counts, clarity in your mind, body, and environment is a true competitive edge.

Aires is proud to partner with Chad Finchum – an athlete who embodies high performance. By integrating Aires into his daily routine, whether behind the wheel or at home, Finchum is prioritizing clarity and resilience. This partnership strengthens the connection between high-performance technology and wellness – not by stepping away from the devices we rely on, but by moving forward with tools that work with our tech. Because in a world full of digital static, the ability to stay clear is what keeps you in the lead.