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Optimizing the Digital Track for NASCAR Drivers - Sim Racing

NASCAR and Aires

In recent years, sim racing platforms like iRacing have become indispensable to professional racing. These aren’t just video games – they’re hyper-realistic training simulations used by top drivers to replicate everything from track conditions, weather patterns, even tire wear.


iRacing uses replicas of real-world tracks and accurate car models, allowing drivers to hone their skills in a safe, controlled setting. For NASCAR drivers, this is a critical part of training. These simulations help professional drivers learn new tracks, test car setups, and sharpen their mental reflexes. Drivers spend hours immersed in these highly realistic simulated races. It’s real preparation, demanding real focus

Chad Finchum and sim racing

Although sim racing takes place in the digital world, the physical and mental toll it takes on drivers is very real. We’re talking about long sessions in front of multiple monitors, surrounded by powerful computers and headsets, Wi-Fi signals and Bluetooth-connected gear. This tech is necessary for this immersive training that sharpens skill, strategy, and ultimately helps keep drivers safe when they’re on the real track. However, it also creates an environment loaded with electromagnetic field (EMF) radiation. For drivers already pushing the limits of concentration, this can add another layer of strain.


The solution? Optimize the environment – with a little help from Aires.

Training at 200 MPH – Even When Standing Still

In a NASCAR race, every decision is made in milliseconds. Sim racing mirrors this level of quick concentration. When drivers like Chad Finchum train in these simulations, they’re not just playing a game. They’re working through full race scenarios and refining their timing. They’re practicing making these split-second decisions that can make huge differences in the race.


A typical sim racing session might involve sitting in a full-motion sim rig for hours. Surround sound mimics the engine roar, and monitors recreate the field of vision at 200MPH. The body might remain still during this, but the brain is firing constantly – tracking data, reacting to split-second changes, and adapting to new conditions.


This level of engagement requires peak mental clarity. Focus must be sustained for hours at a time. And just like any other sport, mental fatigue can build over time – especially in a tech-heavy environment like this.

Our Digital Atmosphere: The Hidden Strain

We don’t often think about the atmosphere we train in, especially when it comes to something invisible like EMFs. But just like air quality can affect endurance or light can affect mood, our digital atmosphere can influence how we perform. EMFs are part of nearly every device we interact with, and when drivers are surrounded by screens and wireless devices, their exposure to these fields increases.


Aires supports a new way of thinking about digital wellness: clean the electromagnetic environment around us so our bodies aren’t constantly adapting to a background buzz we don’t even notice. 

Why Optimization Matters for Sim Racing

Beyond practice, professional drivers also need intentional recovery. The brain is a muscle, and sim racing pushes it to its limits. Over time, constant strain from tech environments can impact focus, delay recovery, and contribute to feelings of burnout due to EMF exposure. However, blocking EMFs isn’t the solution as EMF blockers interfere with device functionality.


When we need our tech to work, there’s a better solution: modulate. Aires doesn’t block EMFs. It works with the electromagnetic field to create a cleaner, more orderly frequency. It’s not about resisting technology – it’s about optimizing the space where we use it.


For drivers using sim racing technology, that means sharper cognitive function and less fatigue after training.

A Holistic Approach to Recovery

The demands of racing are changing as training tools evolve. But so is the definition of wellness. Instead of only looking at what we put into our body, racers like Chad Finchum are asking the questions about what’s going on around us and how that impacts our health and recovery.


Finchum states, “I’ve always thought, ‘I’m holding this phone and talking to somebody halfway across the country… and whatever rays and signals it's outputting, is that harmful to me?’ I always kind of figured it was, and that’s where Aires came in.” This reflects a broader shift in awareness. More and more athletes are starting to question the impact of their tech use on their performance and recovery.


Just like stretching after a workout or hydrating after a run, digital recovery is becoming part of the performance equation. We often talk about achieving peak performance and recovery, but the space we perform in matters, too. Aires helps bring clarity to that space by working with technology, not against it.

Chad Finchum and Aires

From the Screen to the Speedway

Sim racing has become an integral part of the training process. It’s a chance to practice precision and control which then translates to the physical track. This training is designed to build the drivers’ skills, but all that time plugged in can be draining.


As racing evolves, so does the training it demands. Aires offers a bridge between tech and wellness for NASCAR drivers by cleaning the background so their focus can stay up front on what matters – clarity and focus from virtual training to victory. 

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