Summary: Human optimization expert Gary Brecka and Aires CEO Josh Bruni are bridging two areas that have existed separately in wellness: optimizing the body and optimizing the environment the body operates in. Their collaboration signals a fundamental shift—recognizing that no matter how well you tune your biology, if the electromagnetic environment is chaotic and demanding constant compensation, you're walking uphill from the moment you wake up. The conversation isn't about abandoning technology; it's about designing modern environments that support efficient biological function.
Some collaborations make sense on paper.
Others make sense the moment you hear the conversation.
When Josh Bruni joined Gary Brecka on The Ultimate Human Podcast, it became clear they were looking at the same problem from complementary perspectives.
Gary has built his career on understanding how the human body performs, recovers, and ages. His work focuses on biomarkers, cellular function, hormones, mitochondria—the internal machinery that determines whether you thrive or just survive.
Josh has spent years studying the other half of the equation: the environment those bodies are operating inside.
Not air quality. Not water filtration. Not even light exposure—though those matter too.
The electromagnetic environment—the invisible, layered field created by the technologies that now surround every part of modern life. (New to EMF? Start here).
Until now, these two areas have mostly existed separately in the wellness industry.
Human optimization over here. Environmental optimization over there.
That's what makes this collaboration different.
How This Collaboration Actually Started
Gary Brecka and The Ultimate Human's work in human performance and longevity has always aligned with our mission at Aires: optimizing how the body functions in today's modern environments.
The connection between Gary and Josh Bruni, CEO of Aires, developed through shared conversations at the intersection of biology, physics, and human performance.
Those discussions ultimately moved into the public spotlight on The Ultimate Human Podcast (now live), where the depth of their aligned thinking became clear to a wider audience.
We're excited to work more closely together as we push this conversation forward, integrating human biology and environmental wellness into a single, performance-driven framework.
The Conversation the Wellness World Was Missing
For years, wellness has focused inward.
How to optimize your diet. How to improve sleep. How to balance hormones. How to upgrade recovery protocols.
Gary Brecka has helped lead that movement—teaching millions of people how to interpret their biology and make better decisions for performance and longevity.
But there's a growing realization happening across the wellness industry, and you could hear it in their conversation:
You can optimize the human all you want—but if the environment is demanding constant compensation, you're walking uphill from the moment you wake up.
Gary opened the conversation with a simple analogy that cuts through years of debate: "When a fish gets sick, the first thing we do is clean the tank."
The wellness industry has spent decades teaching people how to be healthier—while largely ignoring that the environment itself has fundamentally changed.
Two Perspectives, One Reality
Gary and Josh are looking at the same problem from different directions.
Gary talks about nervous system load and recovery capacity. Why some people feel wired but tired. How cellular energy demand compounds under stress. The body's ability to move between states.
Josh talks about signaling interference and environmental complexity. Why modern spaces create electromagnetic smog. How biology interprets chaotic, unpredictable fields. The adaptation cost the body pays to maintain function.
They're describing the same phenomenon from different angles.
Josh described it in terms that immediately resonated: "Elite athletes operate close to threshold. Training load is high. Recovery windows are tight. Inflammation is constant. Tissue repair demands are massive. Margins are thin. Now add a constant, layered electromagnetic environment that increases the coordination cost for every biological system."
Not whether EMF causes disease, but whether the environment is adding friction to recovery that we're not accounting for.
Why This Moment Matters
The wellness industry is at an inflection point.
We've mastered optimizing inputs: food quality, supplement stacks, circadian lighting, movement protocols, cold exposure, sauna therapy, red light, hyperbaric oxygen.
Now we're beginning to ask a bigger question: What if part of the performance ceiling isn't inside us, but around us?
When Josh explained that the issue isn't field strength but field complexity—the interference created when dozens of wireless systems operate simultaneously in the same space—the implications became clear. (We’ve explored this distinction in depth here)
Your body runs on electrical signaling. Ion channels open and close based on voltage changes. Calcium signaling coordinates everything from muscle contraction to tissue repair. The heart maintains rhythm through electrical impulses. The brain communicates via synchronized electrical activity.
Biology is electrical. The environment is now electrical. The conversation about how they interact isn't coming—it's already here.
The Research That's Already Happening
What became clear in their conversation is that this isn't speculative. Elite performance has been quietly exploring this for years.
Josh revealed that Aires has worked with the UFC Performance Institute, where leadership observed real-time changes in brain activity measured via EEG when electromagnetic conditions shifted. They've worked with professional athletes across the NFL, NBA, and NHL who reported measurable improvements in reaction time, HRV, and recovery metrics. The Minnesota Timberwolves' Target Center became the first Aires Certified major sports arena. One particularly relevant case involves the San Francisco 49ers, whose injury patterns shifted dramatically after relocating to a stadium adjacent to a major electrical substation—a pattern we analyzed in detail here.
And they're currently working with a major airline to install Aires technology throughout their North American fleet—recognizing that flying creates one of the most complex electromagnetic environments humans regularly experience.
The kind of data they're seeing isn't subjective. When Josh mentioned the HRV measurements with athletes, he explained that in the presence of EMF, the numbers are off the charts. Athletes already have difficulty moving between states—they get locked into sympathetic activation. When they use Aires products, they see improvement over baseline. Not because the technology affects the body directly, but because it reduces the interference so the body can function more efficiently.
That's measurable, reproducible data that moves the conversation from theory to performance variable.
What Blocking Gets Wrong (And Why Clarity Matters)
One of the most valuable parts of their conversation was Josh explaining why the EMF blocking approach that dominates the market is flawed.
Gary mentioned seeing influencers wrap WiFi routers in tinfoil to reduce exposure. Josh's response revealed a fundamental misunderstanding in the industry: partial blocking actually makes things worse. When you partially block a signal, you force every device in that environment to work harder. Now you're increasing the number of data packets (the small chunks of information devices send back and forth to communicate) being sent, creating more interference, and compounding the original problem.
Blocking is binary. You're either blocking everything, or you're amplifying the chaos.
The same principle applies to EMF blankets, protection cases, and shielding hats. These products assume EMF travels in straight lines like a laser beam. It doesn't. The fields are three-dimensional. You can't regionally shield yourself from a field environment.
This is where Aires' approach differs fundamentally.
Josh used the acoustic panels on Gary's podcast studio wall as an analogy: those wooden blocks don't block sound—they break it into smaller pieces, diffuse it, and prevent echo. Aires does the same with electromagnetic fields. The technology doesn't fight the signals. It structures the field environment so it becomes predictable and coherent instead of chaotic and interfering.
The goal isn't isolation. It's clarity.
Biology thrives on predictable, structured conditions. Modern electromagnetic environments are the opposite—constantly shifting, overlapping, interfering. Aires technology uses fractal antenna design and silicon resonators to create stable, coherent field patterns that reduce the signaling noise biology has to compensate for.
Filling the Missing Gap
This collaboration creates a bridge between two types of optimization that have existed in parallel.
Gary brings a global audience that already understands recovery capacity, stress accumulation, and nervous system regulation. He brings clinical experience showing how small environmental shifts create measurable physiological changes. He brings a framework for thinking about human performance that's grounded in biomarkers and biology.
Aires brings decades of research on how electromagnetic fields interact with biological signaling. They bring engineering solutions focused on environmental clarity rather than outdated blocking strategies. They bring real-world validation from elite performance environments including the UFC, professional sports teams, and clinical testing.
Together, they're articulating something the wellness industry hasn't quite said yet: You can't fully optimize the human without addressing the environment the human is operating inside.
Not as a trend. Not as fear-mongering. But as a natural extension of everything we've already learned about air quality, water filtration, circadian lighting, and toxin exposure.
The electromagnetic environment is simply the next layer.
What This Collaboration Actually Signals
Gary made an observation during their conversation that perfectly captures why this moment matters: conversations about air filters and clean water went from fringe to foundational over the past decade. "I think EMF mitigation is on that same trajectory."
As Josh explained: "The conversation isn't 'Are EMFs dangerous?' The conversation is 'How do we design modern environments so biological signaling stays clear and efficient?'... That's the next layer of performance science."
This collaboration isn't about abandoning technology or living off-grid. It's not even about proving that EMF causes specific diseases.
It's about recognizing that modern environments have changed faster than our biology has adapted—and that we can be thoughtful about reducing unnecessary friction.
Gary helps people tune their biology.
Aires helps people tune their environment.
And when those two ideas come together, the result isn't extreme.
It's simply this: better conditions for the body to do what it already knows how to do.
The Bigger Picture
This collaboration signals something larger than two companies working together.
It signals that environmental clarity is entering the mainstream wellness conversation—not as a niche concern for the electromagnetically sensitive, but as a foundational variable for anyone serious about performance, recovery, and longevity.
For the first time, a leading voice in human optimization is publicly aligning with a company whose entire mission is environmental optimization.
That's not just a collaboration announcement.
That's the wellness industry evolving in real-time.
And if you listen to the full conversation between Gary and Josh, you'll hear two experts who don't need to convince each other of anything—because they're both looking at the same data from different angles and arriving at the same conclusion.
The environment matters. Not someday. Not eventually. Now.
And the companies that understand that aren't waiting for consensus.
They're building the future of wellness while everyone else is still debating whether it's real.
